Marketing research has been defined by the Chartered Institute of Marketing as the ‘objective gathering, recording and analysing of all facts about problems relating to the transfer and sales of goods and services from producer to consumer or user’. Marketing research involves a wide ranging scope, such as market research, product research, price research, promotion research and distribution research. Fortunately, Caymeo can help you deal with this tough task when you decide to enter into China market or launch a new product or service here.
Stages
Caymeo do the marketing research in following five stages of work.
Step 1 Definition of the problem.
Step 2 Design of the research.
Step 3 Collection of the data.
Step 4 Analysis of the data.
Step 5 Presentation of a report.
Data Collection
The marketing research data that Caymeo address can be either primary data or secondary data. Primary data are collected by experimentation, sampling, piloting, observation, questionnaires, pre-tests and post-tests after etc. Secondary data are collected through desk research from records both internal and external resources.
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